DSP: Where Your Ads Go to Party
Amazon DSP isn't just another boring platform – it's your ticket to the hottest ad party in town. We're talking display, video, and audio ads that crash Amazon's own sites and apps, plus gate-crash other publishers' digital soirées. With Amazon DSP, you're not just reaching audiences; you're becoming the life of the e-commerce party.
Key Features
(AKA Why Amazon DSP is Your New Best Friend)
Unique Supply (The VIP Section)
Get exclusive access to Amazon's prime real estate. We're talking Amazon.com, IMDb, Twitch – the cool kids' table of the internet. Your ads will strut their stuff across mobile, desktop, and tablet like they own the place.
Advanced Targeting (Stalking, But Make It Legal)
Hundreds of customer segments at your fingertips. It's like having a crystal ball, but instead of seeing the future, you're seeing shopping habits. Creepy? Maybe. Effective? Absolutely.
A/B Testing (For the Indecisive)
Can't decide between two awesome ad variants? Let the people choose! Test headlines, images, colors – heck, test whether people prefer cats or dogs in ads (spoiler: it's always cats).
Extended Reach (Go Big or Go Home)
Why stop at Amazon? Spread your ad love across the internet like a digital Casanova.
Targeting Options (Choose Your Weapon)
Retargeting
Because sometimes customers need a gentle nudge. Or a shove.
Lifestyle Targeting
For when you need to reach people who think kale is a personality trait
Behavioral Targeting
Catch 'em in the act (of shopping, that is).
In-Market Targeting
Find the folks who are ready to throw their money at you.
Device Targeting
Because some people are married to their phones (no judgment).
AMC Targeting
Not the zombie show, but equally powerful.
Audience Lookalike
Clone your best customers (ethically, of course).
Advertiser Audiences
Bring your own party people.
Contextual Targeting
Right place, right time, right ad. Boom.
We've got more categories than a bookstore:
Display & OLV Portfolio Sample (US)
This isn't just a random list – these are actual publishers who want your display and video ads. Exciting, right?
Frequently Asked Questions
(Or Things You Were Too Afraid to Ask)
What the heck is Amazon DSP anyway?
Amazon DSP is like the Swiss Army knife of digital advertising – it's a demand-side platform that lets you programmatically buy ads across the Amazon universe and beyond. Think of it as your golden ticket to reaching audiences on Amazon's turf (like Amazon.com and IMDb) and other digital playgrounds across the web.
Do I need to sell on Amazon to use Amazon DSP?
Nope! Amazon DSP is an equal opportunity ad platform. Whether you're an Amazon seller or just someone who appreciates their style, you're welcome to the party. It's like being able to advertise at a store you don't have products in – pretty neat, huh?
What kinds of ads can I run with Amazon DSP?
The better question is: what can't you run? Amazon DSP lets you flaunt your brand with display, video, and audio ads. It's like having a Swiss Army knife, a megaphone, and a karaoke machine all in one.
Is Amazon DSP expensive?
Let's talk turkey (and by turkey, we mean money):
- If you go straight to Amazon, their managed-service usually requires a minimum monthly spend of $35,000. That's like buying a small car every month!
- But here's where neverMEH swoops in like a budget-friendly superhero: Work with us, and you can dip your toes in the Amazon DSP pool for as low as $3,000 per month. That's right, we've shrunk the entry ticket faster than you can say "bargain"!
What's the difference between self-service and managed-service?
- Self-service: That's us, neverMEH. We manage your Amazon DSP ads for you. All the perks, none of the panic.
- Managed-service: Going straight to Amazon. Same features, but with a $35,000 monthly minimum spend. Ouch!
The real difference? Your bank account.
With neverMEH, you get:
✓ Same targeting capabilities
✓ Same ad inventory
✓ Same performance metrics
✓ Same potential for awesome results
✓ A lot more money left in your pocket
Bottom line: Unless you enjoy lighting money on fire, neverMEH's self-service is your golden ticket to Amazon DSP success. All the Amazon goodness, none of the unnecessary expenses. Now that's what we call smart advertising!
Can I use Amazon DSP to advertise on non-Amazon websites?
Absolutely! Amazon DSP is your backstage pass to ad space across the web. You can strut your stuff on Amazon's own sites, plus a whole bunch of other premium publishers. It's like being a digital nomad, but for your ads.
How does Amazon DSP measure success?
With more metrics than you can shake a stick at! We're talking impressions, clicks, conversions, and even Amazon sales for products sold on Amazon. It's like having X-ray vision for your ad performance.
Is Amazon DSP better than other DSPs?
Is a rainbow better than a unicorn? They're both magical in their own way. Amazon DSP's superpower is its access to Amazon's treasure trove of customer data and exclusive inventory. It's like having the cheat codes to the e-commerce game.
How do I get started with Amazon DSP?
Easy peasy! Just give us a shout, and we'll help you navigate the Amazon DSP waters like a pro. Whether you're a DSP newbie or a seasoned vet, we've got the skills to pay the bills (and by bills, we mean your awesome new ad campaigns).
Remember, with neverMEH at the helm, your Amazon DSP journey will be anything but "meh". Let's turn those ad dreams into money streams!
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